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JEM & JULLES – A Creative Collaboration.

By 1st March 2019 No Comments

Often in life its the chance meetings and unplanned moments that lead to something special in life.  It was one of these moments a few months ago that led to a meeting of minds and a creative collaboration that has been so rewarding and inspiring. I am of course referring to jewellery collection I have developed with the amazing No 1 New York Times Best Selling Author Jodi Ellen Malpas.  Local girl done good (well, very good infact!) Jodi popped into our Northampton store to have a look at our Steff collection and we discovered a creative synergy between our jewellery and her characters and stories. Jodi was immediately drawn to our Soho Shackle Bangles and proceeded to tell us about her seductive ‘This Man’ book series and it seemed like a perfect fit.

After lots of exciting discussions the Weapons of Mass Destruction collection was born, again inspired by the adventures in her book these arresting jewels, adorned with diamonds are the epitome of Jodi’s edgy glamour. We just had to do a photoshoot and so we teamed up with Abby Cohen Photography to bring our vision to life.

Then late last year Jodi suggested creating a range of stacking bracelets, that she loves to wear inspired by all of her books and the JEM Jewellery Collection was born.  We wanted the jewellery to be versatile, allow the wearer to express themselves and wear it their way. Featuring 12 bracelets that can be layered to together, each bracelet feature a silver charm inspired by one of Jodi’s books. The highly collectable charms can also be bought individually and threaded onto a chain to create beautiful charm necklaces or hooked onto one of our Mix and Match hoop earrings.

So now the story continues, Jodi has just celebrated the release of her first film based on her book The Protector and lots more ideas for jewellery compliment her stories are percolating….. watch this space!  Julles x

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